Michaela Braun, born in Liechtenstein, Braun studied political science, journalism, and communication in Vienna. After having worked at international organizations, she settled in Zurich, working many years for UBS in the Brand Management Team. She was responsible for all Sponsoring engagements worldwide in the field of Classical Music. Since 2011 she works for the Tonhalle-Orchester Zürich where she is responsible for Marketing and Communications and a member of the Board. She is married and has two teenage children.
Topic: A constant digital interaction with your community – how important is that fact for the classical music sector?