The new Rīga Jūrmala Music Festival has been awarded an EFFE Label by the European Festivals Association (EFA). Only events who aim for arts engagement, community involvement and international involvement can be considered for this award. For 2017-2018, 715 festivals throughout Europe gained this label.
EFFE (Europe for Festivals, Festivals for Europe) is an initiative by the EFA which operates with the support of the European Commission and Parliament. The EFFE Label is awarded by international experts who evaluate the festival’s compliance in at least 7 out of 10 quality standards including artistic programme, audience diversity, and environmental, economic, and business sustainability, among others. After being awarded the label, the festival is included in the online database festivalfinder.eu, which helps art lovers to find arts events in 45 European countries. An EFFE Label award ceremony is held every two years – the 2019 ceremony will be held in Brussels at the BOZAR arts centre.