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June 3, 2019

Riga Jurmala Music Festival to Gather Audience Members from 50 Countries

This summer, audience members from more than 50 countries will come to Latvia to enjoy the new classical Music Festival RIGA JURMALA – the most remote festival visitors will arrive from Hong Kong, South Korea, Australia and the United States, while visitors from Germany, Lithuania, the United Kingdom and Estonia have bought the highest numbers of tickets among European countries.

“Ticket sales figureshave allowed us to ascertain that the work of festival organisers marketing the event to the international market has piqued interest worldwide. Our goal is to become the most significant cultural destination in Northern Europe – we believe that the high artistic value on offer alongside what Latvia offers as a tourist destination will give all audience members a unique experience, while also significantly supporting the country’s image,” emphasizes Zane Čulkstēna, the festival’s Executive Director.

An analysis of the age range of the audience shows that the average age is 45, while ticket holders are balanced among age groups. Čulkstēna: “A current issue in classical music management is increasing the age range of concertgoers, but our and Latvia’s experience in general points the other way: the range of active concertgoers in all age groups – young people, the economically active and pensioners – is equal.”

The largest interest is currently in both Bavarian Radio Symphony Orchestra concerts, which are completely sold out, as well as pianist L. Debargue’s solo concert and both concerts of the Israel Philharmonic Orchestra. Tickets are available at all Biļešu Paradīze box offices as well as online at www.bilesuparadize.lv.